SUN Programs Brand & Campaign Development
Together with the amazing creative team at Crosby Marketing, we helped USDA's Food and Nutrition Services department (FNS) develop a new brand for its new programs focused on kids nutrition during the summer. When school is out for summer, kids lose access to these healthy meals, putting them at higher risk of hunger and making it harder to get the nutrition they need to learn and grow. USDA has new, flexible strategies for providing children food and nutrition support in the summertime.
Below is the work we developed to name, brand, and promote their new programs. In addition, we created toolkit materials for participating states to use. All our work, such as the video, advertisements and materials, were developed in multiple languages.
Promotional Video Development
Identity Development
Below are the primary and sub-brands that we developed. The SUN name – derived from the words Summer and Nutrition – reflects the broader, brighter impact USDA’s Summer Nutrition Programs will have on kids across the nation, helping them thrive during summer and beyond.
Campaign Promotions, Microsite and Materials
Brand Guidelines
SUN Programs in Action!
First lady Jill Biden speaks at YMCA Camp Manitou-Lin Youth Development Center in Middleville, Mich., on Wednesday, July 3, 2024. Biden highlighted the U.S. Department of Agriculture’s summer nutrition programs for children.
Photo by Andrew Roth, Special to The Detroit News.