Shriners Children's "Game Change Heroes" Prototype
Our team was tasked with developing a name and brand identity for Shriners Children's to use as a new streaming donation platform. The prototype campaign we created with them, called "Game Change Heroes," empowered video streamers help raise donations for Shriners by decorating their online screen interface with the the campaign brand elements and offering them giveaways and merchandise for their supporters. The new campaign brand was meant to be engaging for the young gaming audience.
In addition to the new brand, our team developed toolbars, donation graphics and animated screens for the streamers to feature during their online shows to promote Shriners Children's.
Brand Style Guide Development
Streaming Examples
Social Media Promotions
Early Campaign Names and Visual Identity Concepts
