We partnered with the utilities company National Grid to research and develop a new campaign concept and brand to educate and engage their current employees about their sustainability and worker retraining goals for 2030 and 2050. The new brand was meant to evoke a sense of momentum, positivity and inclusivity about the company's future energy plans. The new brand and logo helped depict the speed, connectivity and integrated approach the company was taking to move forward. We created a series of messaging, materials and social content for all their communications and events around the initiative.
New Campaign Slogan and Brand Treatment
Brand Look and Feel Concepts
Branded Templates and Materials
