My Social Security Campaign "It's All Yours"
Our team collaborated to develop a new campaign for the Social Security Administration to help bolster awareness and signups to their online system called My Social Security. The "It's All Yours" campaign theme was targeted primarily at younger and older audiences to educate them on the importance of knowing your information early and taking advantage of what you can do with it throughout your life.
Many of the people seen in the PSA video and digital advertising were created and animated using AI to bring them to "life." The scope of the campaign included a PSA broadcast commercial, online digital advertising, social media, radio, and more.
MySSA "It's All Yours" Campaign PSA Commercial
Digital Advertising
Mobile and Out-of-Home Promotions
