At Crosby Marketing, our team collaborated on a new campaign for the Social Security Administration designed to increase awareness and encourage signups for its online platform, My Social Security. Built around the theme “It’s All Yours,” the campaign connected with both younger and older audiences, highlighting the importance of understanding your Social Security information early — and empowering people to make the most of the tools, resources, and benefits available to them throughout their lives. The new campaign brand had to feel modern and energetic.
Many of the people seen in the PSA video and digital advertising were created and animated using AI to bring them to life. The scope of the campaign included a PSA broadcast commercial, online digital advertising, social media, radio, and more.
Campaign PSA Commercial
PSA Video Cut-down for Social
Digital Advertising Examples
AI Animated Social Promotions on Facebook
AI Animated Carousel Promotion on Instagram
Mobile App Out-of-Home Promotions
