The Healthy Women organization sought to create awareness around Congress’s proposed healthcare cuts that could potentially effect women and child health in America. Their concerns where largely focused over proposals to roll back coverage for basic women’s preventive care services such as prenatal care, mammograms, and breastfeeding support that are critical to women and newborns. These measures that were driven by an effort to reduce government spending could actually increase health issues across the country resulting in much greater costs to the country.
We partnered with Healthy Women to develop a bold campaign called “Keep The Care” aimed at generating attention and action against these healthcare cuts. Our work involved developing the narrative, brand and creative advertisements to promote the cause. The highly targeted campaign was predominantly implemented through social media advertisements placed on Twitter and Facebook.
