I helped the team at Crosby Marketing develop the brand identities and visual language for several new shopping districts across the Washington, DC, Maryland, and Virginia region. For each location, we researched its audience, character, and history to uncover what made the district unique — and translate that into a distinctive brand. The resulting identities came to life across advertising, promotions, signage, and other touchpoints, creating cohesive experiences that captured the spirit of each destination.
BrickWorks Shopping District • Frederick, Maryland
MidTown 64 Shopping District • Richmond, Virginia
Hunt Valley Shopping District • Hunt Valley, Pennsylvania
