Winner of 2017 MarCom Platinum Award for Best Public Awareness/Advocacy Campaign.
The Association for Community Affiliated Plans (ACAP) sought to create awareness and action in DC legislators against the recently proposed funding cuts of $800 billion to Medicaid. We partnered with ACAP to develop a new campaign and narrative we called “Medicaid is US” in an effort to give voice to the Americans who would stand to lose their healthcare and jobs. The campaign also touched upon the increasing healthcare problems resulting from the country’s Opioid addiction epidemic if the cuts were made. The effort evolved into a full 360 campaign implemented across all media channels – broadcast, digital, print, outdoor and radio.
Broadcast Commercial
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